European construction machinery sector embraces digital transformation as driver of success

PRAGUE – “We can only be competitive long-term, sustainably, if we make sure we are the best. The European construction equipment industry is an example of technology leadership. Increasingly, our machines are ‘digitised’ and there is no escape from that. We must, and we are, embracing it. In fact, Europe as a whole must strive to be an engineering and digital powerhouse as well. It’s the right approach for our societies and economies going forward.”

This was the main message from CECE President Bernd Holz, addressing the CECE Congress 2016 in Prague, Czech Republic, gathering close to two hundred leaders from the construction equipment industry in Europe as well as technical experts, sales managers, trade press and international trade association representatives.

To view the full press release, click here.

Confident construction equipment industry ready to embrace shift in operational focus

MUNICH - The European construction equipment industry is confidently looking towards the future and ready to embrace the transition into the digital era, with a stronger-than-ever focus on technology leadership and customer needs. “We’ve used the past years to make our production leaner and sustain our strength to compete globally. Now, we are shifting from selling just steel and hydraulics to an offering of more all-integrated services to support customers in executing their work”, commented CECE president Bernd Holz. He spoke at a conference on the main findings from a new report on the European construction equipment sector, published  by McKinsey and Company. CECE contributed to the report through a survey of member companies.

Don’t hesitate to download the press release and the report.

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CECE Annual Economic Report 2016

The construction equipment sector saw a single-digit decline (-2.5%) in 2015, primarily attributable to the market situation in Russia. Overall, however, there were encouraging signs of improvements in machinery demand. Building construction equipment performed better than civil engineering equipment, earthmoving and road construction machinery. These are the main findings of the CECE Annual Economic Report 2016.

The report with detailed figures and graphs can be viewed and downloaded here.